Transform InDesign Into a High Performance Production Engine
Most automated-personalization tools force designers to use clunky web editors. Personalia offers Industrial‑grade automation for personalized PDFs and images, powered by your existing InDesign workflow.
Where Creativity Meets Automation
Personalia connects your InDesign workflow to live data via our SaaS API. You focus on design — we handle the IT infrastructure, scalability, and production so you can generate assets on-demand, from one to hundreds of thousands.
On-Demand Asset Generation
Create personalized print and digital assets instantly — from one request to hundreds of thousands. We handle the infrastructure, you put the outputs to work.
InDesign-to-Output Pipeline
Design in Adobe InDesign, then let Personalia handle the production. No servers to manage, no software to install — just scalable output via API.
Connect to Any Stack
Integrate with your tools and processes using our developer-friendly API or no-code options like Zapier.
Professional Design Quality
Maintain brand consistency with professional layouts and creative control, designed in InDesign.
Lightning Fast
Generate personalized assets in seconds with our high-performance cloud infrastructure. Scale from one to millions — we handle the heavy lifting.
Effortless Automation
Set up workflows that run on autopilot — no manual steps, no bottlenecks. Just design and deploy.
Outgrown Your Current Tools?
If you've hit the ceiling with web-based design automation, you're not alone.
Outgrown Web-Canvas Tools?
Need more than "text on an image"? Complex brand guidelines that web-canvas tools can't replicate?
Personalia renders your InDesign templates with full fidelity — not a browser screenshot.
Block-Based Editors Limiting You?
Your £500k+ proposals look like £15 templates? Block-based editors limiting your brand?
Design in InDesign with full creative control, then automate.
HTML-to-PDF Hell?
Tired of fighting CSS page breaks with Puppeteer or wkhtmltopdf?
Let designers handle design. You power the production.
Trusted Technology, Proven Over Decades
Personalia runs on the same enterprise-grade technology trusted by Fortune 500 companies and global print providers for over 20 years. Built on XMPie’s industry-leading platform for data-driven design automation, Personalia brings industrial-strength performance to modern creative teams.
This isn’t a startup experiment. It’s a battle-tested foundation combined with the power of Adobe InDesign, scalable automation, and a clean, intuitive interface, so you can produce high-quality, personalized assets on demand without compromising design integrity.

Industry-Leading Technology
XMPie has been the trusted leader in InDesign-based personalization for more than two decades.
InDesign plugin for dynamic, data-powered templates.
Powerful backend personalization engine
Adobe's enterprise rendering technology
Modern interfaces for easy integration
Create More with Less Effort
Turn one Adobe InDesign template into thousands of unique, ready-to-use outputs — from marketing materials to certificates and beyond.
event-flyer preview
Event Flyers
Dynamically generated event flyers with personalized details
product-catalog preview
Brochures
Custom and personalized brochures on demand
social-media preview
Social Media Graphics
Social media graphics with personalized and dynamic content
certificate preview
Certificates
Professional certificates and awards with recipient details
From one template to unlimited on-brand assets in minutes
Personalia is the fastest way to turn an Adobe InDesign template into perfectly rendered PDFs, JPGs, or PNGs on demand. We handle the IT infrastructure and scalability — you focus on design. From one asset to hundreds of thousands, our cloud platform does the heavy lifting so you can scale without managing servers or software. Here is how it works:
Design Templates
Create data-ready templates in Adobe InDesign and use our personalization plugin to activate variable content.

Upload & Connect
Package and upload your template to Personalia, then link it to your data workflows via API or built-in integrations.

Generate & Deliver
Send data to generate unique PDFs, PNGs, or JPGs—ready to download, and handle within your process or workflow.

See It In Action
Experience Personalia's powerful features with our interactive demo.
Sample Marketing Coupon
One template setup to accommodate four different products, two different layouts, and infinite options.
Template ID:
7e15015c-cf37-42b5-b87e-ab3311b24673Preview
Your preview will appear here
Fill in the form and click "Generate Asset"
Connect With Your Tools
Personalia integrates seamlessly with your favorite platforms and automation tools.
Zapier
Connect Personalia to 5,000+ apps without coding
Make
Create complex automations with visual workflows
n8n
Open-source workflow automation with self-hosting options
WordPress
Integrate with WordPress and Elementor for dynamic websites
Enfocus Switch
Integrate with Enfocus Switch for dynamic content
1. Request PDF Generation
Start by sending a POST request to generate a PDF document with your template and data.
// 1. Request PDF generation
const response = await fetch(
'https://api.personalia.io/v1/content',
{
method: 'POST',
headers: {
'Content-Type': 'application/json',
'Authorization': 'ApiKey YOUR_API_KEY'
},
body: JSON.stringify({
TemplateId: 'c790fd3b-10ef-4a58-963b-b688e564eefa',
Fields: {
'First Name': 'John',
'Machine': 'AK-2000',
'Color': 'Blue'
},
Output: {
Format: 'PDF',
Quality: 'Display',
Package: false,
StrictPolicy: true
}
})
}
);
// 2. Get the request ID for polling
const { RequestId } = await response.json();2. Poll for Completion
Poll the API to check if your PDF is ready for download. Once it is ready the URL to the asset remains live for 30 minutes.
// 3. Poll for completion
const getResult = async () => {
const result = await fetch(
`https://api.personalia.io/v1/content?requestId=${RequestId}`,
{
headers: {
'Authorization': 'ApiKey YOUR_API_KEY'
}
}
);
return await result.json();
};
// 4. Check status periodically
let result = await getResult();
while (result.Status === 'InProgress') {
await new Promise(resolve => setTimeout(resolve, 1000));
result = await getResult();
}
// 5. Handle the result
if (result.Status === 'Completed') {
console.log('Download URL:', result.URLs[0]);
// URL is valid for 15 minutes
} else if (result.Status === 'Failed') {
console.error('Generation failed:', result.FailureDescription);
}API Endpoint Comparison
Personalia offers two different approaches to content generation through our API, each suited for different use cases.
Immediate Rendering
Endpoints: POST /v1/content + GET /v1/content
The POST request triggers immediate rendering of your asset, and you poll the GET endpoint until the asset is ready for download. Once complete, the download URL remains valid for 30 minutes.
Best for:
- Immediate content needs
- Batch processing
- Server-side applications
- When you need the asset right away
This method is best when you need the asset immediately. Credits are charged immediately
On-Demand Rendering
Endpoint: POST /v1/content/url
This endpoint immediately returns a URL that stays valid for 30 days. The asset is only rendered and delivered when someone accesses the URL, and the final document is returned directly to the user.
Best for:
- Email campaigns with document links
- Cost optimization (only pay when rendered)
- User-triggered document generation
- When immediate rendering isn't needed
This method is best for when you want to generate content on demand and only pay for credits when the asset is rendered.
Flexible for Any Workflow
Designed to flex with your needs, Personalia supports diverse use cases across industries.
Creative Authorities
Create once, produce at scale. Automatically generate tailored outputs for every client and every request.
Learn more →Infrastructure Engineers
Integrate InDesign-quality design into your app, process, or workflow without needing design infrastructure.
Learn more →Ready to get started?
Get in touch with our team to see how Personalia can help you automate your creative workflows.