Transform InDesign Into a High Performance Production Engine

Most automated-personalization tools force designers to use clunky web editors. Personalia offers Industrial‑grade automation for personalized PDFs and images, powered by your existing InDesign workflow.

Where Creativity Meets Automation

Personalia connects your InDesign workflow to live data via our SaaS API. You focus on design — we handle the IT infrastructure, scalability, and production so you can generate assets on-demand, from one to hundreds of thousands.

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On-Demand Asset Generation

Create personalized print and digital assets instantly — from one request to hundreds of thousands. We handle the infrastructure, you put the outputs to work.

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InDesign-to-Output Pipeline

Design in Adobe InDesign, then let Personalia handle the production. No servers to manage, no software to install — just scalable output via API.

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Connect to Any Stack

Integrate with your tools and processes using our developer-friendly API or no-code options like Zapier.

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Professional Design Quality

Maintain brand consistency with professional layouts and creative control, designed in InDesign.

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Lightning Fast

Generate personalized assets in seconds with our high-performance cloud infrastructure. Scale from one to millions — we handle the heavy lifting.

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Effortless Automation

Set up workflows that run on autopilot — no manual steps, no bottlenecks. Just design and deploy.

Outgrown Your Current Tools?

If you've hit the ceiling with web-based design automation, you're not alone.

Outgrown Web-Canvas Tools?

Need more than "text on an image"? Complex brand guidelines that web-canvas tools can't replicate?

Personalia renders your InDesign templates with full fidelity — not a browser screenshot.

Block-Based Editors Limiting You?

Your £500k+ proposals look like £15 templates? Block-based editors limiting your brand?

Design in InDesign with full creative control, then automate.

HTML-to-PDF Hell?

Tired of fighting CSS page breaks with Puppeteer or wkhtmltopdf?

Let designers handle design. You power the production.

Trusted Technology, Proven Over Decades

Personalia runs on the same enterprise-grade technology trusted by Fortune 500 companies and global print providers for over 20 years. Built on XMPie’s industry-leading platform for data-driven design automation, Personalia brings industrial-strength performance to modern creative teams.

This isn’t a startup experiment. It’s a battle-tested foundation combined with the power of Adobe InDesign, scalable automation, and a clean, intuitive interface, so you can produce high-quality, personalized assets on demand without compromising design integrity.

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Industry-Leading Technology

XMPie has been the trusted leader in InDesign-based personalization for more than two decades.

uCreate

InDesign plugin for dynamic, data-powered templates.

uProduce

Powerful backend personalization engine

InDesign Server

Adobe's enterprise rendering technology

API-First

Modern interfaces for easy integration

Create More with Less Effort

Turn one Adobe InDesign template into thousands of unique, ready-to-use outputs — from marketing materials to certificates and beyond.

event-flyer preview

Event Flyers

Dynamically generated event flyers with personalized details

Print & Digital Ready

product-catalog preview

Brochures

Custom and personalized brochures on demand

Print & Digital Ready

social-media preview

Social Media Graphics

Social media graphics with personalized and dynamic content

Print & Digital Ready

certificate preview

Certificates

Professional certificates and awards with recipient details

Print & Digital Ready

From one template to unlimited on-brand assets in minutes

Personalia is the fastest way to turn an Adobe InDesign template into perfectly rendered PDFs, JPGs, or PNGs on demand. We handle the IT infrastructure and scalability — you focus on design. From one asset to hundreds of thousands, our cloud platform does the heavy lifting so you can scale without managing servers or software. Here is how it works:

Step 1

Design Templates

Create data-ready templates in Adobe InDesign and use our personalization plugin to activate variable content.

Personalia InDesign Plugin
Personalia Plugin

Upload & Connect

Package and upload your template to Personalia, then link it to your data workflows via API or built-in integrations.

Personalia Workspace
Step 3

Generate & Deliver

Send data to generate unique PDFs, PNGs, or JPGs—ready to download, and handle within your process or workflow.

Personalia CURL

See It In Action

Experience Personalia's powerful features with our interactive demo.

Sample Marketing Coupon

One template setup to accommodate four different products, two different layouts, and infinite options.

Toggle to reverse the layout of the coupon

Template ID:

7e15015c-cf37-42b5-b87e-ab3311b24673

Preview

Your preview will appear here

Fill in the form and click "Generate Asset"

Connect With Your Tools

Personalia integrates seamlessly with your favorite platforms and automation tools.

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Zapier

Connect Personalia to 5,000+ apps without coding

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Make

Create complex automations with visual workflows

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n8n

Open-source workflow automation with self-hosting options

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WordPress

Integrate with WordPress and Elementor for dynamic websites

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Enfocus Switch

Integrate with Enfocus Switch for dynamic content

1. Request PDF Generation

Start by sending a POST request to generate a PDF document with your template and data.

// 1. Request PDF generation
const response = await fetch(
  'https://api.personalia.io/v1/content',
  {
    method: 'POST',
    headers: {
      'Content-Type': 'application/json',
      'Authorization': 'ApiKey YOUR_API_KEY'
    },
    body: JSON.stringify({
      TemplateId: 'c790fd3b-10ef-4a58-963b-b688e564eefa',
      Fields: {
        'First Name': 'John',
        'Machine': 'AK-2000',
        'Color': 'Blue'
      },
      Output: {
        Format: 'PDF',
        Quality: 'Display',
        Package: false,
        StrictPolicy: true
      }
    })
  }
);

// 2. Get the request ID for polling
const { RequestId } = await response.json();

2. Poll for Completion

Poll the API to check if your PDF is ready for download. Once it is ready the URL to the asset remains live for 30 minutes.

// 3. Poll for completion
const getResult = async () => {
  const result = await fetch(
    `https://api.personalia.io/v1/content?requestId=${RequestId}`,
    { 
      headers: { 
        'Authorization': 'ApiKey YOUR_API_KEY' 
      } 
    }
  );
  return await result.json();
};

// 4. Check status periodically
let result = await getResult();
while (result.Status === 'InProgress') {
  await new Promise(resolve => setTimeout(resolve, 1000));
  result = await getResult();
}

// 5. Handle the result
if (result.Status === 'Completed') {
  console.log('Download URL:', result.URLs[0]);
  // URL is valid for 15 minutes
} else if (result.Status === 'Failed') {
  console.error('Generation failed:', result.FailureDescription);
}

API Endpoint Comparison

Personalia offers two different approaches to content generation through our API, each suited for different use cases.

Immediate Rendering

Endpoints: POST /v1/content + GET /v1/content

The POST request triggers immediate rendering of your asset, and you poll the GET endpoint until the asset is ready for download. Once complete, the download URL remains valid for 30 minutes.

Best for:
  • Immediate content needs
  • Batch processing
  • Server-side applications
  • When you need the asset right away

This method is best when you need the asset immediately. Credits are charged immediately

On-Demand Rendering

Endpoint: POST /v1/content/url

This endpoint immediately returns a URL that stays valid for 30 days. The asset is only rendered and delivered when someone accesses the URL, and the final document is returned directly to the user.

Best for:
  • Email campaigns with document links
  • Cost optimization (only pay when rendered)
  • User-triggered document generation
  • When immediate rendering isn't needed

This method is best for when you want to generate content on demand and only pay for credits when the asset is rendered.

Flexible for Any Workflow

Designed to flex with your needs, Personalia supports diverse use cases across industries.

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Creative Authorities

Create once, produce at scale. Automatically generate tailored outputs for every client and every request.

Learn more →
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Infrastructure Engineers

Integrate InDesign-quality design into your app, process, or workflow without needing design infrastructure.

Learn more →

Ready to get started?

Get in touch with our team to see how Personalia can help you automate your creative workflows.