Stop Re-building.
Start Automating.
Most automation tools force your designers to stop being designers and start being "template builders."
Personalia lets them keep their InDesign files and turns them into a high-speed API.
Eliminate the rebuild cycle — design once in InDesign, produce at scale
Pixel-perfect output that matches your InDesign designs exactly
Cloud-native SaaS — we handle infrastructure, you focus on output
Sound Familiar?
You've validated the need for automation. Now you're being embarrassed by the output.
Outgrown Web-Canvas Tools?
For marketing teams who need more than "text on an image"
You started with web-based image generators for quick social graphics, but now your brand guidelines demand more. Kerning, specific font weights, text-wrap around objects, complex layouts — web-canvas tools simply cannot replicate professional design standards.
- Fonts render differently than your brand guidelines specify
- No support for advanced typography (GREP styles, optical kerning)
- Layouts shift unpredictably when content length varies
- Output looks "webby" — not suitable for premium brand materials
Personalia renders your InDesign templates server-side with full fidelity — not a web browser taking screenshots. Your designers work in InDesign, tag the dynamic elements, and upload. Every output matches your brand guidelines exactly.
See pixel-perfect outputBlock-Based Editors Holding You Back?
For high-value service providers whose proposals deserve better
Your £500k+ proposals look like £15 templates. Block-based web editors restrict your creative team to generic layouts that undermine your premium positioning. In luxury markets, the medium is the message.
- Block-based editors limit creative expression
- Templates look generic — indistinguishable from competitors
- No support for sophisticated typography or custom layouts
- Documents feel "automated" rather than bespoke
Design proposals in InDesign with full creative control — custom typography, sophisticated layouts, premium finishes. Then automate personalisation without sacrificing the prestige your brand demands.
Elevate your proposalsEscape HTML-to-PDF Hell
For developers tired of fighting CSS across page breaks
You've tried Puppeteer, wkhtmltopdf, and every HTML-to-PDF library. Hours spent fighting CSS to make documents look good across page breaks. Headers that don't repeat. Footers that break. Tables that split mid-row.
- CSS page-break rules are inconsistent across browsers
- Headers and footers require complex workarounds
- Typography control is limited to web fonts
- Print-ready output (CMYK, bleeds) is nearly impossible
Let designers handle design in InDesign — where page breaks, headers, and typography work as expected. You make API calls, receive production-ready documents. No CSS battles. No browser inconsistencies.
See the API in actionThe Technical Difference
Why professional teams choose Personalia over web-based automation tools.
| Feature | Typical Automation Tools | Personalia |
|---|---|---|
Design Fidelity | "Close enough" design. Fonts and layouts often shift or look "webby." Web-canvas rendering creates approximations, not professional output. | Pixel-perfect. If it looks right in InDesign, it looks right in the output. |
Workflow | Double work. Designers create in Adobe, then manually "re-build" everything in a clunky web editor with limited capabilities. | Native sync. Designers stay in InDesign. Simply tag existing work and upload — no rebuilding required. |
Typography | Basic text boxes. No support for GREP styles, nested styles, optical kerning, or complex ligatures. | Professional grade. Full support for advanced typographic feature Adobe offers. |
Print-Ready Output | RGB only. No bleed/slug support, no CMYK, no spot colours. Not suitable for professional printing. | Press-ready. Full support for CMYK, spot colours, bleeds, and professional printing requirements. |
The Fundamental Difference
Web-based tools use a browser to "take a screenshot" of your design. Personalia renders your InDesign templates server-side with full fidelity. One is a picture; the other is a professional asset.
The Business Case
Addressing the investment question head-on.
Labour Savings
How many hours does your design team spend re-creating Adobe assets into web-based template builders? If they save 15 hours a month, Personalia has already paid for itself.
Brand Integrity
In luxury markets, the medium is the message. If your document looks automated, your brand feels cheap. Personalia is the only way to automate without looking like you automated.
See It In Action
Try our live demo and experience the difference professional-grade automation makes.
Try the Live DemoReady to Stop Settling?
Join the teams who've graduated from "good enough" to pixel-perfect automation.